During the Super Bowl this year, Chevy ran a commercial that showed an average looking guy awkwardly kissing a relatively attractive girl on what appeared to be a first date. It started out mostly cheesy, especially for a red blooded football audience, but that’s not what made it offensive. What really made your stomach churn was that when the guy got in his car to head home, he pressed a button on his rear view mirror and was told by a standard GPS voice that the girl's Facebook status had already been updated to “best first date….ever.” The commercial ended with the narrator stating, “When the good news just can’t wait.” Has there ever been a more perfect line to best describe our current generation?
The entire group I was watching the game with let out a collective groan. The negative reaction to the commercial didn’t feel like just a response to gimmicky advertising or the improbability of such an immediate status update. That’s a whole different story. There was a real annoyance for this ad, far more than for any of the others. A deeper emotion seemed to be at work. A friend of mine leaned over and said, "You know what’s sad? This car will probably sell and sell well.” I agreed, and for some reason felt guilty about it.
JG
Is it just me, or is this an invisible post?
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